The Indo Project (TIP) turned 10 in 2019. We are celebrating this milestone with a makeover.
OUR MISSION STATEMENT:
The Indo Project is dedicated to the preservation, promotion, and celebration of Indo culture as well as its history through education, unification and raising public awareness.
Yes, TIP will have a new visual identity to complement its mission. This means a new logo and a new website scheduled for summer 2020.
The Indo Project was started in 2009 to tell the English speaking world the stories of the Indo people, its place in history, and unify its diaspora.
Our mission drives TIP, and the need to grow to better educate the world, is pushing every aspect of our organization to look for better ways to connect and increase awareness. TIP introduces new solutions, it is the professional international NGO – a global educational platform and news publication on Indo history and culture.
Our tagline: “Honor the Past. Preserve the Future”, reminds us that the past is our history. It has been the vehicle that carried us to who we are today. If we are to preserve our heritage, we cannot forget where we came from, understand what our Indo culture entails, share the knowledge and foster a sense of belonging to shape the future.
WHY A NEW BRAND?
Research has shown that TIP is well recognized among 1st and 2nd generation Indo people. The Indo Project is a work in progress, and like our community, we too are evolving. There is a reawakening and growing consciousness about Indo heritage and INDO PRIDE.
TIP’s rebrand goal is to create a visual (r)evolution – a new Indo awareness worldwide – another milestone!
In a changing world and our evolving community, we are constantly striving to better engage with our target audience. Also, young adults need to be aware of our organization to emotionally connect with our cause; hence our rebranding initiative.
We are eager to share with you the two logo concepts that our graphic designer has made. Later this summer we will present these to our audience on our website. They will get a chance to cast their vote as to which one is most relevant and best represents TIP’s values and cause. The winning logo will then be applied to all our channels and will be presented on the day we launch our new website. The premier is scheduled for early summer 2020.
While some things may change, some things will stay the same, and that’s our dedication to you and our mission. We are excited for you all to join us, as we start a new TIP chapter and decade.
Also on behalf of the Board of Directors of The Indo Project and myself,
Chair Rebranding Committee